Tasman Eco Visual Identity

A complete visual refresh to mark 20 years

Tasman Eco’s nursery furniture and accessories help new parents create a loving haven for their growing family. Their contemporary design is the perfect complement to modern interior styles, and sustainable materials help preserve the environment for future generations. 

Steve Cenatiempo founded Tasman Eco in 2004. With nearly 20 years of experience and expertise behind Tasman Eco, the company has become a trusted brand, and its furniture has helped more than one million Australian parents raise their families. And keeping it in the family, in 2020 Steve’s son and daughter, John and Carla, joined Tasman Eco to develop the next generation of products and evolution of the brand to meet the needs of Australian families. 

Max&You was called on to assist Tasman Eco to update its visual identity and product photography. The goal of the project was to produce a set of new visual assets that would help modernise their brand and facilitate the launch of a new e-commerce channel and expansion into new marketing channels including social media.

Our teams worked closely with Tasman Eco to develop creative concepts for product photography before developing teams to execute the styling and photography. The result was a 4-day shoot which resulted in over 500 styled, product and e-commerce images that allowed a complete overhaul of the brand’s online persona.

Project Credits

Creative Direction, Production and Shoot Management by Max&You

Styling by Jessica Hanson

Photography by Dave Wheeler